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The difference between a prompt that returns garbage and a prompt that returns production-quality output is not magic. It is not about knowing secret keywords. It is craft.
I have written thousands of prompts. Production prompts that run millions of times. The patterns that work are learnable. The mistakes that fail are predictable. Here is what I know.
Most people write system prompts like casual suggestions. "You are a helpful assistant that answers questions about cooking." Vague. Permissive. The model fills in the gaps with whatever defaults it prefers.
Write system prompts like you are hiring someone. Be specific about the role. Define the scope of responsibilities. List what the role includes AND what it excludes. Specify the output format. Define the tone. Set boundaries.
"You are a professional chef specializing in French cuisine. You provide recipes using metric measurements. You explain techniques for home cooks with intermediate skill. You never suggest shortcuts that compromise food safety. You format recipes with ingredients listed first, followed by numbered steps. You include timing estimates for each major step."
That is a system prompt. Not a suggestion. A specification. The model knows exactly what to do, what not to do, and how to format its output. Ambiguity is the enemy of reliable AI output. Kill it in your system prompt.
Test system prompts against adversarial inputs. What happens when someone asks about a topic outside the defined scope? What happens with ambiguous requests? What happens with requests that push against the defined boundaries? If the model handles these cases poorly, your system prompt needs more clarity.
You can write five paragraphs explaining the output format you want. Or you can show two examples.
Examples win. Every time. Not because the model cannot understand instructions. Because examples eliminate ambiguity in ways that instructions cannot. An instruction says "be concise." An example shows exactly how concise.
Two to five examples cover the sweet spot. One example might be memorized rather than learned. More than five starts consuming context window without proportional benefit.
Choose examples that span the range of expected inputs. A simple case. A complex case. An edge case. If your examples are all similar, the model learns the similarity instead of the pattern.
Include negative examples when appropriate. "Here is a BAD response and why" can be more instructive than another good example. The model learns what to avoid as clearly as what to produce.
Format examples exactly as you want the output formatted. Every detail. Spacing, punctuation, capitalization, structure. The model treats examples as specifications. If your examples have inconsistent formatting, your outputs will too.
Ask a model to solve a multi-step problem directly. It jumps to an answer. Sometimes right. Often wrong. The model skips steps that human reasoning would never skip.
Chain-of-thought prompting adds four words that change everything: "Think through this step-by-step."
The model shows its reasoning. Each step builds on the previous one. Errors become visible. Logic gaps become obvious. The final answer is grounded in a chain of reasoning instead of a statistical guess.
For simple tasks, chain-of-thought adds unnecessary verbosity. For complex tasks, classification decisions, multi-step calculations, logical analysis, code generation, it is the difference between unreliable and reliable.
The mechanism is simple. By generating reasoning tokens, the model creates context that influences subsequent tokens. The step-by-step reasoning acts as scaffolding. Each reasoning step constrains the next step toward correctness.
Structured chain-of-thought is even more effective. Instead of "think step by step," provide a reasoning template. "First, identify the key entities. Then, determine the relationships between them. Next, apply the relevant rule. Finally, state the conclusion." The template guides reasoning through the exact steps relevant to your problem domain.
Temperature controls randomness. Low temperature (0.0-0.3) makes outputs deterministic and focused. High temperature (0.7-1.0) makes outputs creative and varied.
The practical guidance is simpler than most guides suggest. Use temperature 0 for any task where consistency matters. Classification, extraction, formatting, code generation, factual questions. You want the same input to produce the same output every time.
Use temperature 0.7-0.8 for creative tasks. Writing, brainstorming, generating alternatives. You want variety and exploration.
Between 0 and 0.7 is a no-man's land that rarely serves either purpose well. You get inconsistency without creativity. Pick a side.
For production systems, temperature 0 is almost always correct. Creativity is valuable in development. Consistency is valuable in production.
Tell the model to return JSON. It usually does. Sometimes it adds a preamble. Sometimes it wraps it in a markdown code block. Sometimes it adds a trailing explanation. Your parser breaks.
The fix is explicit format instructions plus format enforcement. "Respond with ONLY a JSON object. No preamble. No explanation. No markdown formatting. The JSON object must have exactly these fields..."
Even better: use the model's structured output mode if available. OpenAI's JSON mode. Anthropic's tool use for structured responses. These modes guarantee valid output format at the API level, removing parsing failures entirely.
For complex structures, define the schema in your prompt. Show the expected JSON shape with placeholder values. Describe what each field contains. Specify types and constraints. The more explicit the schema, the more reliable the output.
One prompt that does everything is tempting. It is also fragile.
Break complex tasks into chains of simpler prompts. Each prompt does one thing well. The output of one becomes the input to the next.
Classify the input type. Based on the classification, route to a specialized prompt. The specialized prompt generates the response. A quality check prompt validates the output. Four simple prompts that outperform one complex prompt.
Why does chaining work better? Each prompt has a focused context. The model does not need to juggle multiple instructions simultaneously. Errors in one step are caught before they propagate. Individual steps can be tested and improved independently.
The trade-off is latency and cost. More prompts mean more API calls. For interactive applications, pipeline the calls. For batch processing, the extra cost is usually worth the quality improvement.
Self-consistency: Run the same prompt multiple times with moderate temperature. Compare the outputs. When multiple runs agree, confidence is high. When they disagree, the task is ambiguous and may need a better prompt or human review.
Tree-of-thought: For complex problems, generate multiple reasoning paths. Evaluate each path. Select the best one. This is chain-of-thought multiplied. Expensive but powerful for difficult reasoning tasks.
Meta-prompting: Ask the model to generate a prompt for a given task. Then use that generated prompt. The model often produces better prompts than humans write because it understands its own capabilities and limitations.
Prompt decomposition: Take a failing prompt and break it into diagnostic questions. What is the model misunderstanding? Where does the reasoning go wrong? What context is missing? Use the diagnosis to rewrite specific parts of the prompt.
Good prompts produce correct outputs most of the time. Great prompts produce correct outputs in the format you need with consistent quality across the full range of expected inputs.
The difference is testing. Test against edge cases. Test against adversarial inputs. Test against high-volume production data. Measure accuracy, consistency, and format compliance.
Prompt engineering is not writing one good prompt. It is writing, testing, measuring, and iterating until the prompt is reliable enough for production. The prompt that you ship is version 15 of the prompt you started with.
Treat prompts like code. Version them. Test them. Review them. Deploy them with monitoring. When they drift, investigate and fix.
That is the craft. Not secrets. Discipline.

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